Top Restaurateurs comment on the effectiveness of the Entertainment^™ Program

“ My flagship restaurant ezard first featured in the 2009 Edition of the Entertainment^™ Book. My initial decision to join the program was driven by a desire to expand upon our traditional customer base. During those first two years we did indeed welcome a wide range of guests with Entertainment^™ Cards to the restaurant. However we were unsure if we were seeing a marked improvement of guest numbers, and I had concerns that the guests brought to the restaurant by the Entertainment^™ Book were deal-driven and not necessarily likely to become repeat clients. ”

“ We decided to test these concerns in 2011 by declining inclusion in the Book. Since re-joining in 2012 we have enjoyed an increase in reservations, putting paid to the theory that these guests were of less potential value than our established customer base. This and the excellent support and partnership of our Business Development Manager, means I have no hesitation in recommending the Entertainment^™ Book to other restaurateurs. ”

“This will be our eighth year of participation in the Entertainment^™ Book. Recently we worked with the staff at Entertainment^™ on engineering the layout of our pages in the Book. Changing the type of offer, as well as including a new menu and photograph, has dramatically changed the results we are seeing from the program. Entertainment^™ Members are now ordering more dishes from our menu, and the expectation of the venue is more in line with the type of restaurant we are. The quality of customer being introduced, along with the average spend per customer, is now much higher. We are very satisfied with the results so far and look forward to seeing this continue.”

“This year we won the Gold Award, placing us in the Entertainment^™ Hall of Fame, which has cemented our belief that the Entertainment^™ Program works for us. We take the time to look after our customers, and always try to exceed their expectations. If we give them the best experience possible once they’ve been introduced, then we know they will come back and tell other people about their experience. Initially, we must say, our staff was quite sceptical and negative. However the majority of the Entertainment^™ Program members have changed their opinions. We find them to be foodies – they are appreciative of fine food and service and are quite adventurous – they will try new things! ”

“This is our first year participating in the Entertainment^™ Program at Gastro Park We were initially sceptical however we quickly changed our thinking. Since being promoted in the Entertainment^™ Book and the Digital Membership via the phone App, we have had numerous new customers introduced to our restaurant. Even as a two hatted restaurant, it is not always easy to get new people in the front door. Our Account Manager updates us regularly on our return on investment both via the gold card and the digitally redeemed App. She manages our account with great knowledge of the program and its versatility, and comes to us with a great deal of experience herself in the industry. Our experience so far with Entertainment^™ has been nothing less than positive, and we hope to have this relationship for many years to come.”

“As a relatively new restaurant, it was important to get our name out there. The hardest part was, our marketing needed to be cost effective whilst consistent with our image. The majority of Entertainment^™ Book customers who have dined with us said that they were encouraged to try us due to our inclusion in the Entertainment^™ Book. The majority have also stated that they would definitely return. I have also had feedback from other restaurateurs who have said that they were encouraged to rethink their own marketing strategies due to our decision to participate in the Entertainment^™ Book. Overall, we recommend it to any restaurant looking to make their mark.”